Social Media Jargon Buster
Dead tree media
Magazines, newspapers, books and other printed materials, printed on dead trees.
Destination Site
Where a web browser ends up having clicked on a link or ad.
Digerati
An influential and knowledgeable group in the blogosphere. The Digerati are concerned with all things digital and have famous computer scientists and tech magazine writers in their group. Connected to the Blogerati, they both sound like powerful families in Ancient Rome who liked to party.
Digg
Digg is a user generated content site where members submit (mostly techie) articles and news items they've found on the web. The articles are then voted for and the most popular are published on Digg's front page.
Digged
To be submitted to Digg (see above).
Directories
Unlike search engines, directories are lists of websites that have been organised and compiled by real human beings. A listing in the most important directories can help drive traffic to your site.
Disintermediation
Allowing online businesses to sell direct to their customers without the need to middle-men or retailers.
Dooced (v.)
To slag off your employer and lose your job as a result. Named after Heather Armstrong (blog name Dooce) who was fired in 2002 for shouting her mouth off.
Dashboard
A user-friendly web page or panel that provides a snapshot of key stats.
