Social Media Jargon Buster
Keyphrase
A combination of keywords to help narrow down your search. The right keyphrases in the right places throughout your site will help your site achieve high search engine rankings.
Keyword
Will trigger an association between what you're looking for and where it might be. Important to use the right keywords in your page titles, meta-tags, headlines, anchor text on your site to get higher rankings on natural searches. Keywords are also used within websites to 'tag' content and flag up a relevant cross-reference.
Keyword stuffing
The unethical practice of overstuffing website text with keywords in the hope of getting high search engine rankings. Too many keywords and the search engines will simply ignore you. See also Google Bomb and Astroturfing.
Kitty Blog
A pointless blog.
