Social Media Jargon Buster

Open-source (software)

Open-source describes software whose source code is available under a free license that permits users to study, change, and improve the software, and to redistribute it in modified or unmodified form.

Online brand protection

Steps brands take to stop people discrediting it, like unauthorised use of its logo(s) / images or registering bogus domain names and pretending to represent the brand. Bad karma.

Online communities

See virtual communities.